Hospitality and Tourism
Hospitality Marketing introduces learners to the objectives, strategies, and tools essential to marketing in the hospitality industry. It exposes the wide range of marketing options that all marketing managers and business owners consider when creating marketing plans. Learners explore many new concepts while expanding their understanding of several marketing topics introduced in Principles of Hospitality and Tourism.
Learners become familiar with each phase of marketing and strategies to build business and brand equity for large-scale operations (such as hotel chains) and smaller businesses (such as restaurants). They learn how to assess marketing niches, understand the customer and consumer needs, and conduct primary market research. While studying the benefits and potential drawbacks of various marketing channels, learners develop an integrated marketing campaign that uses a range of appropriate marketing channels. Finally, they explore career opportunities in the field of hospitality marketing.
PLANNING TOOLS provides essential information to guide course implementation, including scope and sequence, detailed lesson plans, semester planning outline, course updates, and project overview. Several courses offer free online resources with hyperlinked URLs to enhance blended, synchronous, and asynchronous learning. The scope and sequence guide the resource selections to ensure the content aligns with lesson topics. The online resource collection includes course outlines, modules, lesson plans, videos, projects, and articles.
FOR LEARNERS: Did you know that in 2030, 85% of the jobs are not in existence yet? So, how can what you are learning in school today possibly prepare you for an unknowable future?
The answer is simple! You do not stop learning just because you graduated from high school. You must embrace the concept of life-long learning to thrive in a highly tech-enabled and information-driven future. Your skillsets are less about what a teacher “poured” into your head and more about exploring issues and topics about which you are passionate. In the future, employers will not be as interested in your grade point average as compared to the initiative you took to extend your knowledge.
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Hospitality and Tourism Virtual ResourcesOnline Resources: NAF Hospitality Tourism plus Culinary