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Course | Hospitality Marketing

Hospitality and Tourism

Hospitality Marketing introduces learners to the objectives, strategies, and tools essential to marketing in the hospitality industry. It exposes the wide range of marketing options that all marketing managers and business owners consider when creating marketing plans. Learners explore many new concepts while expanding their understanding of several marketing topics introduced in Principles of Hospitality and Tourism.

Learners become familiar with each phase of marketing and strategies to build business and brand equity for large-scale operations (such as hotel chains) and smaller businesses (such as restaurants). They learn how to assess marketing niches, understand the customer and consumer needs, and conduct primary market research. While studying the benefits and potential drawbacks of various marketing channels, learners develop an integrated marketing campaign that uses a range of appropriate marketing channels. Finally, they explore career opportunities in the field of hospitality marketing.

Planning Tools
For Learners

PLANNING TOOLS provides essential information to guide course implementation, including scope and sequence, detailed lesson plans, semester planning outline, course updates, and project overview. Several courses offer free online resources with hyperlinked URLs to enhance blended, synchronous, and asynchronous learning. The scope and sequence guide the resource selections to ensure the content aligns with lesson topics. The online resource collection includes course outlines, modules, lesson plans, videos, projects, and articles.

FOR LEARNERS: Did you know that in 2030, 85% of the jobs are not in existence yet? So, how can what you are learning in school today possibly prepare you for an unknowable future?

The answer is simple! You do not stop learning just because you graduated from high school. You must embrace the concept of life-long learning to thrive in a highly tech-enabled and information-driven future. Your skillsets are less about what a teacher “poured” into your head and more about exploring issues and topics about which you are passionate. In the future, employers will not be as interested in your grade point average as compared to the initiative you took to extend your knowledge.

Staff Pick

Dentsu - The Code

The Code is dentsu’s global creative marketing challenge for young people aged 14+. Students are partnered with mentors to create their own advertising campaign and put ideas ideas into action!

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Instructional Units

Unit 1 Getting Started
Unit 2 Branding and Strategy
Unit 3 Marketing Channels
Unit 4 Internet Marketing
Unit 5 Putting It All Together

Featured Resources

Create a Virtual Tour

Google App

Create panoramic 360-degree virtual tours using this amazing app from Google

Create a visually exciting marketing advertisement

Multi-media Tool

Adobe Spark provides a free version that enables students to create amazing campaigns with color, photos, videos...

The Marketing Mix


Set of 10 lesson plans on marketing from the Youth Entrepreneurship Academy

Start a Wondering

Collective Action Projects

The Wonderment is a non-profit platform for youth-led collective action and exploration

SAP Developer Pre-Internship

Career Readiness

Developed by SAP, students can experience a career as a software developer in their company.

Virtual Museum

Hyperdoc Template

Students create their own galleries within this virtual museum. Great way to demonstrate their understanding of...

Translate Marketing Materials in over 100 Languages!

Online Platform

Translate your marketing materials to expand your audience using Google Translate

Choice Boards


Dr. Catlin Tucker describes benefits, design tips and differentiation strategies for implementation

Thanks to our community, industry, postsecondary partners, and professional associations for their continued involvement in promoting future ready learning for NAF's educators and learners.

Looking for the old Curriculum Library?

NAF will no longer update the Curriculum Library in the Academy Support Hub (ASH), but you can still access it below. Stay on the NAF Future Ready Learning site for our updated curricula and resources.

Curriculum Archive
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